|
Home
Legislative
Action
News
Info Center
Member Pages
K-12
Public Employees
Higher Ed
Retired
Our Point
of View
Resources
Jobs
Join Us
Links
|
|
|
"Keep the Dream Alive"
ad campaign continues
Our "Keep the Dream Alive" ad campaign continues to urge Montanans to contact their legislators in support of higher education with television and radio ads airing across the state. The current ad features footage from the March 3 Rally for Public Education.
The seed money and inspiration for this campaign came from MEA-MFT's local unit at the University of Montana, the University Faculty Association (UFA). The goal: encourage the legislature to provide adequate funding for higher education.
UFA began the campaign January 15 with the first "Keep the Dream Alive ad," radio, TV, and newspaper ads in Missoula and Helena, plus cable TV ads in 26 markets statewide.
With help from MEA-MFT, the campaign was expanded into all major media markets. (Helena, Missoula, Butte, Bozeman, Billings, Great Falls, and with the latest ad, Kalispell)
Ad #1: Radio, TV, newspaper. See newspaper script below. The UFA gained significant media coverage with the launching of this ad.
Ad #2: Radio only. Featuring Montana's senior statesman, 97-year-old Mike Mansfield (script follows). We gained even more media coverage with this ad.
Ad #3: Newspaper only. Featuring Mark Semmens, director of investment banking for D.A. Davidson Co. and member of Board of Regents
Ad #4: TV only. Featuring Matt Swenson, a UM graduate who owns his own Montana-based computer business with a million-dollar payroll - thanks to his Montana college education (script follows).
Ad #5: TV and radio. Featuring voices from MEA-MFT's March 3 rally. This ad talks about K-12 as well as higher education. Also, because of the shell game legislators are playing in their attempt to pit state employees against public education, we wove "public services" into the message as well: "Call your legislators. Tell them our children's future depends on strong public schools, public colleges, and public services. Keep the Dream Alive."
KIDS NEWSPAPER AD
Photo shows two little girls testifying before a legislative committee.
Headline: "Mr. State Senator, please keep our dreams alive!"
Text: "Since 1890, the University of Montana has helped generations of Montanans achieve their dreams of a better life. As faculty members, we see every day how important a vibrant university is to Montana. Our young people are Montana's hope for a better economy, a better citizenry, and a better future. Keep the Dream Alive. Call 406-444-4800. Tell your Montana legislators to support higher education."
(University Faculty Association logo)
MIKE MANSFIELD RADIO SPOT
ANNOUNCER: Montana's Senator Mike Mansfield.
SEN. MANSFIELD: One of the real treasures of Montana is its educational system, which has allowed countless men and women - my beloved wife Maureen and myself included - a chance to realize their dreams of a better life. Please join us in supporting higher education.
ANNOUNCER: Keep the dream alive. Tell your legislators to support higher education. Brought to you by the University Faculty Association.
MATT SWENSON RADIO & TV SPOT
MATT SWENSON: I grew up in Libby, Montana. Since I was six years old, my dream was to stay in Montana and own my own business.
Now my company, Geo Economics, has a million dollar payroll and clients across the nation. And I hire Montana graduates. I couldn't have done it without our universities. Higher education is our only choice for a better Montana.
ANNOUNCER: Keep the Dream Alive. Tell your legislators to support higher education.
(MEA-MFT and University Faculty Association logos)
MARK SEMMENS NEWSPAPER AD
Photo shows Mr. Semmens in his office. Caption identifies him as Mark Semmens, Managing Director of Investment Banking, D.A. Davidson & Co., Member, Montana board of Regents, Great Falls, Montana.
Headline: "You cannot expect to receive a return on investment without first having made the investment."
Text: "In today's world, the road to economic prosperity is paed with education. That's not a partisan position. It's an economic reality. It is essential that our public policymakers embrace that reality. Keep the Dream Alive. Call 406-444-4800. Tell your Montana legislators to support higher education."
(MEA-MFT and University Faculty Association logos)
RALLY RADIO & TV SPOT
ANNOUNCER: On March 3, 2001, more than 3,000 Montanans came to Helena from all over the state for the largest rally ever held in the capitol.
CITIZEN 1: We're here from Lewistown. We're here with our kids. We're supporting K through higher ed.
CITIZEN 2: I'm from Great Falls.
CITIZEN 3: From Billings.
CITIZEN 4: Kalispell.
CITIZEN 5: We've got to make sure we have the best public education in the country.
CITIZEN 6: I'm worried about the future of our state.
ANNOUNCER: The people came together with one voice, asking their legislators to adequately fund Montana's public schools and universities.
CITIZEN 7: We need more money for our schools.
CITIZEN 8: I strongly support education.
CITIZEN 9: €for smaller class sizes, and more funding so our students can get a better education.
ANNOUNCER: The funding still hasn't happened. Call your legislators today. Tell them our children's future depends on strong public schools, public colleges, and public services.
CROWD CHANTING: Keep the Dream Alive! Keep the Dream Alive! Keep the Dream Alive!
(MEA-MFT and University Faculty Association logos)
|
|
|
